This international scholarship scheme is a by-product of Mu:Zone - a collaboration between a collection of global music institutions from Germany (The Pop Akademie), England (Westminster University), Holland (The Rock Akademie), Ireland (Ballyfermont) and Chicago (Columbia College).

 

The scheme is a ‘project of passion’ for ADÉ who is a guest lecturer at both Westminster University and The Pop Akademie. ADÉ cites his main inspiration for starting the scheme as the “continued rise in the number of students suffering from extreme financial difficulties, since the government raised the annual university fees cap (from £3150 to £9000) in 2011”.

 

Following a meeting between ADÉ and Udo Dahmen (President & CEO – Pop Akademie), The Pop Akademie became the main institution at the foundation of this groundbreaking scholarship program. Degree's will be offered through The Pop Akademie’s BA or Masters programs in either Popular Music or Music Business.

 

Students will undertake semesters in partner institutions in a program designed to broaden their horizons, expand study experiences and increase networks. This course offers a unique opportunity to cherry pick, hugely successful modules from the likes of Westminster University, Ballyfermot CoFE, The Rock Akademie or Columbia College. Making this scholarship unparalleled.

 

The business strategy employed by AMG is a great example of international collaboration and mentoring. In order to ensure the success of this fundraising campaign, album and festival launch and the scholarship program, ADÉ devised a plan to build a team of A-list music industry practitioners whose wealth of experience is being utilised on an advisory board that assists ADÉ by evaluating plans and consulting on strategic development covering key areas of expertise and discipline.

 

Whilst acting in advisory roles on this project, each advisor has also agreed to mentor the team of interns whose job it is to deliver this ground-breaking campaign.

 

The advisory team includes Jamie Binns (Lateral Management – Paloma Faith, Taio Cruz), LMBA Manager of The Year, Kwame Kwaten (Laura Mvula, Rumer, Shannon Saunders), George James (Be-HOOKD – The Script, The Wanted, Jamaraquai), Andy Cleary (Eskimo Media & Technology), Michael Herberger (Xavier Naidoo, Sönne Mannheims), Ron Shabbazz (Telecoms & Property Millionaire and Author) and renowned play-write Kwame Kwei Armah MBE.

 

In addition to receiving music education in arguably the best commercial music institutions in Europe, students will be afforded the opportunity of mentorship through the network of music industry contributors to this scheme.

 

As well as acting as an advisory team for the project ADÉ’s ‘Dream Team’ will also act as mentors to the voluntary interns who are responsible for delivering this project.